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Record
GB1752.UNI - Unilever
GF - Global Functions - Corporate Centre Based
MD - Marketing Division
AL - Marketing Division Advertising Library
Ref No
GB1752.UNI/GF/MD/AL/1
Alt Ref No
MD/AL
Title
Advertising Library Guard Books
Description
Guard books are books used to keep copies of published advertisements. They contain further information about where the advert appeared, the cost and date.
Unilever’s guard books were compiled by the Marketing Division and kept by Advertising Library staff for reference. The material includes press insertion schedules, print advertisements, point of sale, pack and product shots, coupons, leaflets and newsletters.
Date
c1920s - c1970s
Multimedia
Extent
c600 items
Level
Series
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Highlights
Unilever Advertising Library Guard Books
The United Africa Company Ltd
Leverhulme Business Correspondence
Lipton Tea Companies
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