|Description||In the late 1950's the new trend in business organisation reflected the pressures of external competition and the need for better internal communication. This was broadly referred to as 'co-ordination'.|
In January 1959 the first Product Committee was established in Rotterdam to focus on operations in Continental Europe. This was followed by others.
Three years later Co-ordinators were set up to ensure that the international brands had a global uniform policy.
In 1966 six product groups were created each headed by a co-ordinator who was responsible for the expansion of their group of products worldwide.
The product groups were:
Printing and Packaging
The co-ordinators reported to the Special Committee, and were themselves fed with information from heads of Central Divisions and by visits to companies by co-ordination staff. The idea was to promote effective communication between all parts of the concern, leading to efficient productivity and greater profit margins.
Renewing Unilever by Geoffrey Jones p20
The History of Unilever by Charles Wilson Vol. 3 p41