Ref NoGB1752.UNI/CO/DT/8/2/6/3
Alt Ref NoOFR:
LevelItem
TitleDay-after-recall (DAR) testing of commercials
DescriptionCorrespondence from most European detergents companies concerning DAR testing of television commercials. This procedure was seen as helpful in gauging how effective certain advertisement campaigns were with consumers.
April 1975 - December 1976
Date1975-1976
Access StatusOpen
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