Record

Ref No	GB1752.UNI/GF/MD/AL
Title	Marketing Division Advertising Library
Description	Records of the Marketing Division Advertising Library, particularly guard books. The advertising section had charge of the Advertising Materials Library and the Marketing Reference Library/Advertising Information. The library also had a film section and by 1978 material was being transferred to video. An estimated 25,000 TV/cinema commercials were in the library by 1980. In 1979 the food section of MAIS was moved to to the Economics & Statistics division. In 1980 work carried out by the Division's Marketing Operations Research section was transferred to Organisation Division (later UIML).
Date	c1920s - c1970s
Extent	c600 guard books plus ?
Level	Sub collection

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