Record

Ref NoGB1752.UNI/GF/MD/AL
TitleMarketing Division Advertising Library
DescriptionRecords of the Marketing Division Advertising Library, particularly guard books.

The advertising section had charge of the Advertising Materials Library and the Marketing Reference Library/Advertising Information. The library also had a
film section and by 1978 material was being transferred to video. An estimated 25,000 TV/cinema commercials were in the library by 1980. In 1979 the food
section of MAIS was moved to to the Economics & Statistics division. In 1980 work carried out by the Division's Marketing Operations Research section was
transferred to Organisation Division (later UIML).
Datec1920s - c1970s
Extentc600 guard books plus ?
LevelSub collection
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