Ref NoGB1752.UNI/CO/DT/1/1/3/2/1/6
Alt Ref NoOFR:
LevelItem
TitleCountry file - Spain
DescriptionGeneral correspondence, Visit Reports and Marketing Reports concerning Spain.
General correspondence covering Low Sudsers (Luzil and Esematic); IDT business in Spain, activities of Procter and Gamble, the Le Square project (manufacture of square drums); marketing proposals for the national relaunch of Lux Toilet Soap in April 1978 and the national relaunch Vim Clorex in February 1978, Canary Island Trading and Aranjuez site development (correspondence with site plan). Much of the correspondence comments on politics and industrial relations in Spain.
Visit Reports as follows: Visit to Lever Iberica, Madrid by F R Jephson, 26 May 1977, Visit to Lever Iberica, Madrid, by J R M Shaw, 14 June 1977, Notes on Visit to Lever Iberica, Spain by R G Spence, 14-16 February 1978.
Marketing reports as follows: Ese Para Automaticas (Ese-Matic) Test Market Proposal, Spain (January 1977); Luzil (Codename Polar) Test Market Proposal, Spain (January 1977); Low Sudsers Strategy (January 1977); Comfort Relaunch Proposal, Spain (April 1977); Detergent Competitors Strategy, Espana (April 1977).

February 1977-November 1978
Date1977-1978
Access StatusOpen
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