Record

Ref NoGB1752.LTC/IN
TitleLipton India Ltd records
DescriptionLipton's factories in India consisted of Kidderpore in Calcutta and Ambattur in Madras.

Lipton India Ltd's Kidderpore Factory covers an area of nearly 25,000sq. metres and came into operation in 1964 when the entire manufacturing activities were shifted from 9 Weston Street. In its design, the Kidderpore Factory was a breakaway from the traditional multi-floor tea blending and packing units as it employed the concept of single floor operations. With 4 blend drums and some 60 automatic packaging machines of various types, the factory has an installed capacity of 20,000 tonnes per year. Kidderpore Factory is capable of producing all types and sizes of Tea Packets, ranging from 1kg Twin packs to Tea Bags, expensive Darjeeling packs to cheap Dust packs. With the dramatic change in the packet tea market scenario and continuous shift towards small pack sales, the Kidderpore Factory was transformed primarily into a small pack production centre.

In 1970 Lipton decided to pack tea in South India to decentralise the packing operations and also to feed the growing segment of the dust tea market which is predominant in South India. In 1971 the Madras factory was started in a modest way in unpretentious surroundings in the Northern City limits at Tollgate, in rented premises with 1kg hand packing operation. In 1978, the new complex at Ambattur was inaugurated by Mr. van der Gaag, then Chairman of Lipton Ltd., UK. At Ambattur the entire process is automatic and the tea is not touched by hand until it reaches the market, thus ensurting that Lipton's teas are packed in hygienic conditions and are of a standard quality.

In 1988, Lipton Tree Top fruit drinks and Lipton Marie and Arrowroot Biscuits were launched. The Tree Top fruit drinks came in three flavours: Mango, Guava and Apple.

Lipton Yellow Label was first introduced in India in 1993.

When Unilever acquired Lipton interests the world over during the early 1970s, Lipton operations in India were seen in a broader perspective of Concern businesses which followed time-tested best practices in managing consumer products operations. The late 70s and early 80s were therefore a period of transition for Lipton. The company's Balance Sheet was weak at the time. The market place was changing and the business had to cut losses and become cost-effective in its operations. Distribution had to be restructured.

In 1984, when Lipton restructured itself by acquiring the Edible Fats, Dairy Products and Animal Feeds businesses from Hindustan Lever, Lipton added to its range of beverage brands.

For Lipton, restructuring was only the beginning. Flora Refines Sunflower Oil was introduced. A new brand of tea, Top Star, was launched. Anikspray Milk Powder was introduced in a bottle pack. Later came Taaza Tea, by far the most successful brand for the business. Tiger and Ruby brands of tea were relaunched. Milkana Dairy Whitener was introduced.

Taaza'a remarkable success led to the setting up of two greenfield factories, at Etah and Dharwad, raising production considerably.

Lipton's Animal Feeding Stuffs group grew from strength to strength and opened a modern Fish Feeds Factory in Vijayawada.


These records include: corporate and administrative records; staff records (photographs, special occasions and dinners); premises and plant records; production records; and advertising and promotion records.
LevelSub collection
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